The Forests’ Brandcenter

Year: 2022
Type of work: Research & teaching
Services: Phase 1 Discovery
Phase 2 Concept
Phase 3 Design

In the not-too-distant future, more and more ecosystems could become legal entities, making it possible to establish companies that participate in economic activities.
In the "Post-Mall Lab" course, we have set ourselves the task of transforming the Kö-Center site in Düsseldorf into the Brand Centre of the Forest. In the future, but already in the present, the concept of the shopping centre is a model of the past. Our radical vision is an urban space that serves as an intelligent production site for young trees and acts as a transfer space for products and information between people and the forest.

Research at Düsseldorf University of Applied Sciences
Course: Post Mall Lab
Semester: Winter 2021/2022
Supervision: Prof. Sabine Krieg & Prof. Dipl.-Ing. Bernhard Franken
In collaboration with Carolin Dörfling, Vanessa Küllmer, Madita Zimmer

Brandcenter of the Forest, research and teaching: visualisation of a large tree in a round glass hall — Visualization main forum ✦

Brandcenter of the Forest, research and teaching: visualisation of a sales room between trees with shelves — Visualization forest shop ✦

Brandcenter of the Forest, research and teaching: visualisation of a building with planted levels and white supports — Visualization tree production ✦

Brandcenter of the Forest, research and teaching: visualisation of a multi-storey greenhouse with trees — Visualization tree production ✦

Brandcenter of the Forest, research and teaching: visualisation of a green path under a timber structure — Visualization main entrance walkway ✦