Strabi Open Air
- Year
- 2024
- Type of work
- Brand identity
- Services
- Phase 2 Concept
- Phase 3 Design
- Phase 4 Development
- Phase 6 Production support
The flat landscape of the Rhineland, where I grew up, doesn't offer many impressive natural sites. The most beautiful thing I knew in my neighbourhood was the quarry pond just around the corner. As a teenager, I spent long campfire summer nights there with friends. We dreamed of having a huge party on this beach one day.
After my graduation, I realised exactly that dream with a school friend of mine, Simon Rodenkirchen. For ten years, I organised a non-profit electronic music festival there and gave many young, local people the magical moments we had once dreamed of.
As one of two managing directors, I was responsible for all the financing (sponsors, funding, sales), the programme (art direction, booking, media) and the communication and marketing of the event. Over the past ten years, we have had over 20,000 visitors and more than 250 artists. We established the festival as a permanent fixture in the West German cultural scene and achieved a total turnover in the millions.
