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© Valentin Gongoll 2022-2026. All Rights Reserved. ✦ = ai-generated

Forty Two Trade

Year
2023
Status
Completed
Type of work
Event & structure
Services
  • Phase 3 Design
  • Phase 4 Development
  • Phase 6 Production support

Every three years, the Retail Design programme of the Düsseldorf University of Applied Sciences presents itself with its own stand at EuroShop. With the concept "Forty Two: The Retail Ball Game", we created an interactive experience in which visitors could influence the design of the stand using word balls. The words were read electronically at specially designed points and used by an AI to generate new images every 2:40 minutes - creating a playful communication space.

I was responsible for developing the game logic and programming the software and hardware, working together with internal and external IT specialists.

For Düsseldorf University of Applied
SciencesCourse: Retail Design
Semester: Winter 2022/2023Location: Euroshop 2023, Messe Düsseldorf
Supervision: Prof. Sabine Krieg & Prof. Dipl.-Ing. Bernhard Franken
In collaboration with Alexander Rechberg, Carsten Heisterkamp, Oumaima Haj Haddou, Beyza Saray, Aylin Er, Nina Ebner
Photos: Carsten Heisterkamp, Lara Böhn

Instagram

Forty Two Trade, event and structure: dark trade fair stand with white balls, timber elements and light columns
Forty Two Trade, event and structure: visitors playing with white balls on a track at the stand
Forty Two Trade, event and structure: visitor carrying a white ball at the stand, print “in game mood” on the sweater
Forty Two Trade, event and structure: visitor in front of a touchscreen showing a UFO among white balls
Forty Two Trade, event and structure: screen at the stand with the options “Technology”, “Morph” and “Utopia”
Forty Two Trade, event and structure: detail of the ball track with black cups arranged in a circle and yellow lines
Forty Two Trade, event and structure: white balls with the lettering “participation” and numbers