Sandra Kimmig

To support the evolution of the Sandra Kimmig brand from a sports-focused personal brand into a professional transformation consultancy, I was commissioned to design a new figurative mark and a matching word and figurative mark. Today, Sandra supports individuals and businesses through genuine change processes, offering coaching, Experience Days, keynote speeches and multi-day programmes. The previous brand identity no longer reflected this shift.
The aim was therefore to create a strong brand that is not solely tied to Sandra as an individual, but which can also be sustained in the long term by other coaches, staff, events, community initiatives and corporate offerings. It should be just as compelling in a corporate context as it is in private coaching, and, with a standalone logo, be recognisable even without a name – whether on the website, social media, event materials or merchandise.

Client: Sandra Kimmig